To support the launch of the new Men's fragrance "Story" on the
5th October, Paul Smith has launched a website which has been designed by Aboud
Sodano who worked with Paul designing the bottle, packaging and advertising for
"Story".
The website illustrates
the different products and the idea behind the launch of the fragrance. There
will be a section to buy, only for UK customers, which will be available from
October 5th when Paul Smith retail and Selfridges will launch the fragrance
exclusively in the UK. Story will launch nationally from the 23rd October and
will be available through Neimans in the USA in time for the holiday period in
November.